Limited Special Offer

Regina Mehler
»The Phoenix-Effekt«

Innovationmanagement and -Marketing
Through Thinking Across Boarders

Pre-order for only €18
(instead of €22,90)
Shipping post-free in spring 2012

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Regina Mehler in an interview at the
business magazine “The Next Women”

Why women should step up and get on the conference stage

“But she didn’t want to believe that no other women existed who could stand up and represent the female view. This belief inspired her to encourage other women to speak up and to give them a platform to present themselves.”


New book: “The Phoenix Effect”

An executive’s guide to innovation management and marketing

Imagine: You’re the head of marketing in a major software company. Your colleagues in sales are eager for a chance to share and discuss ideas with your customers’ heads of IT. What do you do?

Easy: Invite all the IT heads from Europe’s best-known companies to a meeting with your company’s top-level management. You’re thinking: It would never work. And you’re probably right – unless, of course, you were to invite them to an IT Vision Tour with Bill Gates. That’s just what I did – and succeeded in taking 20 senior European IT heads on a five-day journey to the United States.

Besides numerous compelling project examples like this, my book spotlights various methods that heads of marketing and their teams can use to come up with smart, innovative ideas and win the buy-in of company execs, co-workers and outside partners – even without big budgets or lots of resources.